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화제의 신간

Poor Economics (Hardcover)
Esther Duflo
 38,720원


The 5 Levels of Leadership (Paperback)
존 맥스웰 지음
 15,280원

Demand: How to Discover It, Exploit It, and Why Everything Depends on It (Paperback)
에이드리언 J. 슬라이워츠키 지... 7,490원

That Used to Be Us (Perfect Paperback)
토머스 L. 프리드먼 지음
 16,640원

2011 베스트!






Brandwashed (Paperback)
마틴 린드스트롬 지음
 18,160원


Disciplined Dreaming (Hardcover)
Josh Linkner
 40,600원

Poke the Box (Hardcover)
Godin, Seth
 18,180원

신간알림

베스트셀러: 최근 일주일간 가장 많이 판매된 도서입니다.

1.  
 
Mixed Signals: How Incentives Really Work (Paperback)
Uri Gneezy | Yale University Press
25,950원(26% 할인 / 780원)
2.  
 
Dollars and Sense: How We Misthink Money and How to Spend Smarter (Paperback)
댄 애리얼리 | Harper Collins USA
8,770원(25% 할인 / 440원)
3.  
 
Predictably Irrational: The Hidden Forces That Shape Our Decisions (Mass Market Paperback, International)
댄 애리얼리 지음 | Harper Collins
7,900원(36% 할인 / 80원)
4.  
 
This Is Marketing : You Can't Be Seen Until You Learn to See (Paperback)
세스 고딘 | Penguin Publishing Group
18,700원(25% 할인 / 940원)

5.  
 
Contagious: Why Things Catch on (Paperback)
Jonah Berger | Simon & Schuster
21,200원(20% 할인 / 1,060원)
6.  
 
Marketing for Tourism, Hospitality & Events : A Global & Digital Approach (Paperback, 2 Revised edition)
Simon Hudson | Sage Publications Ltd
100,710원(18% 할인 / 5,040원)
7.  
 
Unsecured Lending Risk Management: A Practitioner's Guide (Paperback, 2)
Frank Tian | Green Wheat Publishing
71,750원(18% 할인 / 3,590원)
8.  
 
Alpha Revolution: The Generation Defying Predictions and Rewiring Marketing (Hardcover)
Josh Campo | Matt Holt Books
45,920원(18% 할인 / 2,300원)

9.  
 
Anthropomorphism and Animism in Advertising : Persuasive Tactics and the Influence on Consumer Behavior (Hardcover)
Malgorzata Karpińska-Krakowiak | Routledge
280,890원(18% 할인 / 14,050원)
10.  
 
Let Them Buy - The Modern Human-To-Human Sales Playbook (Paperback)
Philip Vivier | Staten House
22,940원(18% 할인 / 1,150원)
11.  
 
The Illusion of Abundance: How Consumer Culture Shapes Our Identities and Aspirations (Paperback)
Ofelia Somerby | Ofelia Somerby
40,180원(18% 할인 / 2,010원)
12.  
 
The Gift Of Too Much: Why Over-Delivering Wins Hearts and Builds Loyalty (Paperback)
Austin I. Taylor | Independently Published
30,110원(18% 할인 / 1,510원)

13.  
 
Smarter, Not Harder: A Small Business Guide to AI (Paperback)
Michael Mocatta | Independently Published
28,700원(18% 할인 / 1,440원)
14.  
 
The Black Book of Branding: 7 Covert Steps to Becoming a Master in Branding (Paperback)
Ruben Alvarez | Independently Published
28,680원(18% 할인 / 1,440원)
15.  
 
What Makes Women Buy (Hardcover)
Janet L. Wolff | Hutson Street Press
50,150원(18% 할인 / 2,510원)
16.  
 
What Makes Women Buy (Paperback)
Janet L. Wolff | Hutson Street Press
34,360원(18% 할인 / 1,720원)

17.  
 
How Fast Food Restaurants Manipulate You: 10 Sneaky Tricks They Use! (Paperback)
Elira Fontayne | Independently Published
14,330원(18% 할인 / 720원)
18.  
 
UX Skills for Business Strategy: Articulating Impact for Product, User, and Business Outcomes (Paperback)
토레이 파드마저스키 | O′Reilly
78,900원(18% 할인 / 3,950원)
19.  
 
The Continuum of Consumer Choice (Paperback, 1)
Gordon R. Foxall | Routledge
83,270원(18% 할인 / 4,170원)
20.  
 
DIY Credit Repair Secrets (Paperback)
Matuja Wilson | Nextgen Kwc Publishing
14,330원(18% 할인 / 720원)

21.  
 
Digital Food Provisioning in Times of Multiple Crises: How Social and Technological Innovations Shape Everyday Consumption Practices (Paperback)
Arne Dulsrud | Palgrave Macmillan
220,480원(10% 할인 / 6,620원)
22.  
 
Nation and Place Branding: An Applied Approach to Building the Image of Countries, Regions, and Cities (Hardcover)
Jose Filipe Torres | Palgrave Macmillan
188,980원(10% 할인 / 5,670원)
23.  
 
The Buyer-Centric Operating System: Building A Customer Obsessed Company (Paperback)
Andy Halko | Andy Halko
35,850원(18% 할인 / 1,800원)
24.  
 
Consumer Data for Modern Marketers: A Thoughtlight Marketing Guide (Paperback)
Christina Inge Edd | Independently Published
21,500원(18% 할인 / 1,080원)

25.  
 
Arbiters of Race : Cultural Intermediaries, Racism, and Consumer Industries (Hardcover)
Erik T. Withers | Routledge
280,890원(18% 할인 / 14,050원)
26.  
 
Arbiters of Race : Cultural Intermediaries, Racism, and Consumer Industries (Paperback)
Erik T. Withers | Routledge
77,460원(18% 할인 / 3,880원)
27.  
 
Multi-Criteria Decision-Making Approaches to Sustainable Consumption and Production (Hardcover)
Rui Zhao | Springer
283,480원(10% 할인 / 8,510원)
28.  
 
ThinkBlink Manifesto: Creating Deep, Lasting Emotional Brand Connections in the Blink of an Eye (Hardcover)
Jean-Pierre LaCroix | FriesenPress
97,560원(18% 할인 / 4,880원)

29.  
 
ThinkBlink Manifesto: Creating Deep, Lasting Emotional Brand Connections in the Blink of an Eye (Paperback)
Jean-Pierre LaCroix | FriesenPress
43,030원(18% 할인 / 2,160원)
30.  
 
Kundenbindung Bei Gesetzlichen Krankenversicherungen: Eine Analyse Der Einflussfaktoren Und Entwicklung Eines Kundenbindungsmodells (Paperback)
Imogen Blicker | Springer Gabler
118,100원(10% 할인 / 3,550원)
31.  
 
Shopping in Virtual Stores: An Empirical Analysis of Customer Experience and Gen Z's Intention to Use Virtual Stores (Paperback)
Milena Hake | Springer Gabler
173,230원(10% 할인 / 5,200원)
32.  
 
Invisible Luxury How Perfume Shaped Desire, Power, and Global Brands (Paperback)
Sarah Westwood | Sarah Westwood
43,030원(18% 할인 / 2,160원)

33.  
 
Effective Marketing and Consumer Behavior Tactics for High-End Products (Paperback)
Vera Teixeira Vale | Igi Global
259,870원(10% 할인 / 7,800원)
34.  
 
Effective Marketing and Consumer Behavior Tactics for High-End Products (Hardcover)
Vera Teixeira Vale | Igi Global
322,870원(10% 할인 / 9,690원)
35.  
 
AI Marketing and Ethical Considerations in Consumer Engagement (Paperback)
Arjun J. Nair | Igi Global
252,000원(10% 할인 / 7,560원)
36.  
 
AI Marketing and Ethical Considerations in Consumer Engagement (Hardcover)
Arjun J. Nair | Igi Global
330,750원(10% 할인 / 9,930원)

37.  
 
Demystifying Emotion AI, Robotics AI, and Sentiment Analysis in Customer Relationship Management (Paperback)
Fazla Rabby | Igi Global
283,500원(10% 할인 / 8,510원)
38.  
 
Demystifying Emotion AI, Robotics AI, and Sentiment Analysis in Customer Relationship Management (Hardcover)
Fazla Rabby | Igi Global
346,500원(10% 할인 / 10,400원)
39.  
 
Conjoint Analysis: Applications (Hardcover)
Paul E. Green | Vibrant Publishers
157,850원(18% 할인 / 7,900원)
40.  
 
Conjoint Analysis: Applications (Paperback)
Paul E. Green | Vibrant Publishers
129,150원(18% 할인 / 6,460원)

41.  
 
Conjoint Analysis: Advanced Methods (Hardcover)
Paul E. Green | Vibrant Publishers
157,850원(18% 할인 / 7,900원)
42.  
 
Conjoint Analysis: Advanced Methods (Paperback)
Paul E. Green | Vibrant Publishers
129,150원(18% 할인 / 6,460원)
43.  
 
Conjoint Analysis: the Pioneering Years (Hardcover)
Paul E. Green | Vibrant Publishers
157,850원(18% 할인 / 7,900원)
44.  
 
Conjoint Analysis: the Pioneering Years (Paperback)
Paul E. Green | Vibrant Publishers
129,150원(18% 할인 / 6,460원)

45.  
 
Minds Unlocked: Harnessing Consumer Psychology for Small Business Triumph (Paperback)
Emma Caldwell | Independently Published
24,370원(18% 할인 / 1,220원)
46.  
 
Mind Games: The Marketing Playbook for Small Business Success (Paperback)
Alex Thompson | Independently Published
24,370원(18% 할인 / 1,220원)
47.  
 
Mindwise Marketing: Unlocking Psychological Success for Small Businesses (Paperback)
Jonathan H. Merrick | Independently Published
24,370원(18% 할인 / 1,220원)
48.  
 
The CAESAR Method: Achieve Rapid Strategic Growth With This 6 Step Process (Paperback)
Nathan S. Bush | Independently Published
17,200원(18% 할인 / 860원)

49.  
 
Marketing in the Climate Crisis : Imagining Post-Growth Futures (Hardcover)
Carys Egan-Wyer | Routledge
102,640원(18% 할인 / 5,140원)
50.  
 
Digital Consumer Behavior – Navigating the Dynamics, Building the Demand (Paperback)
Kyle Allison | John Wiley & Sons
45,900원(18% 할인 / 2,300원)


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